How long is the commitment?
The initial commitment is 3 months, billed monthly. Month one covers planning, production and campaign setup. The following months focus on analysis and adjustments to content and advertising, so decisions about future work are based on collected data.
The annual option is a 12-month agreement with a 10% lower monthly fee. You pay monthly, with no upfront annual payment.
How do we plan our work together?
We review your profiles, agree on the required account access and how to present the brand, then prepare the monthly plan and schedule the shoot. Content is sent for approval before publication. Each batch includes one revision round based on your consolidated feedback.
Which platforms can we work on?
Within the package, we agree on Instagram, Facebook or both. TikTok, YouTube, LinkedIn and other platforms can be added with a separate agreement on content, scope and price. The additional platform icons show that these options are available.
How is content counted?
The post count is the monthly total for the package, not a separate allowance for each platform. A Reel is a video post, a single-image post contains one visual, and a carousel contains several slides. The same content published on Instagram and Facebook counts once. Stories have a separate allowance: each photo, video or graphic is one story. A sequence of three counts as three. Stories use footage, photos and designs from your package. Delivery includes the finished content specified in the package. Unedited footage and photos are not included.
How do we plan and manage Meta campaigns?
Before launch, we agree on the goal, measurable success indicators, campaign plan and budget. The goal may be brand awareness, website visits, enquiries or sales. We track sales when purchase tracking is in place.
We plan who the ads should reach using location, age, relevant interests and available customer data, within the options supported by the chosen campaign. We select the campaign type, set up audiences and allocate the agreed budget. We then track results and adjust ads, audiences and budgets.
When the budget and data allow, we test different audiences, copy or visuals. An A/B test compares two versions with one difference; it is not a fixed monthly deliverable. Test scope and duration depend on the campaign. Each month, you receive a review of the agreed metrics and recommendations. Alongside advertising, business results are influenced by the offer, pricing, demand and other market factors.
Presence includes up to 2 prepared ad variations per month; Momentum includes up to 4. A variation adapts copy, a visual or video from your package. This does not mean the same number of campaigns or that every ad runs at once; we agree on their use based on the goal and budget.
What is quoted separately?
Extra shoots, shoots outside Belgrade, complex production, additional platforms and replying to messages are not included in the package fee. This also applies to website changes and technical account issues. We agree on the scope and price before starting any additional work and charge for it separately.